We agree with Supervisor Tim Alpers and Mammoth Mountain Ski Area CEO Rusty Gregory that the time has come to begin thinking of Mammoth Lakes, Mammoth Mountain Ski Area, and the June Lake area as a unified whole.
Alpers envisions it as an “all-inclusive, premier, year-around recreation corridor” which is marketed and branded as an integrated whole.
It’s kind of a drumbeat around most successful resorts these days, this idea of regionalization.
The recent Eastern Sierra Philanthropy Guide is an impressive, high quality publication.
It is good to see many nonprofit, volunteer organizations serving our area. I couldn’t help being surprised, however, by the omission of many other great groups that do wonderful work and also need support.
Just two of the ones I am personally familiar with are Laws Museum and The Salvation Army.
At town meetings, we are beginning to hear more and more references to the term “customers” and less and less of the term “residents.”
Like other small, rural communities in California, Mammoth Lakes faces issues pertaining to a tourist-based economy that involves striking a yin-yang balance between competing economic forces and cultural opportunities that include quality of life for its residents.