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The Mammoth theater scene is on the up-and-up, says artistic director Shira Dubrovner.
All it needs is a vision, a business model and some way to capture and hold young people.
Easy to say, hard to do.
Dubrovner got a heavy taste of the challenges facing the theater last month at Directors Lab West in Pasadena, where she and other participants jammed a load of insight into eight days between May 19-26.
They also jammed nine plays in there, ranging from classical theater to highly experimental works by new artists and directors.
â€śIt really gave me another level of insight of how to take performing arts in Mammoth to the next level,â€ť she said in a telephone interview this week.
â€śIt was about what I would like to do and how I would like to focus a more artistic vision and implementation.â€ť
One thing for sure, she said, itâ€™s not going to happen overnight.
â€śItâ€™s going to be a process,â€ť she said. â€śThe Lab really opened my eyes to the thought processes I need, to have a more clear artistic vision of how I want the performing arts to grow, and also craft a realistic business vision of how weâ€™re going to grow the audience pool so that people will want to come to Mammoth to see theater.
â€śIâ€™m tossing around some ideas about how we can put Mammoth on the map as being a performing arts community rather than just a recreation community.
â€śTheater has had to go through tumultuous times with the performing arts industry,â€ť she said. â€śThe models that have worked before are not working any more. Weâ€™ve outgrown our audience base, which was the subscription basis.
â€śNow, everybody has the task of how to grow the audience, because all those people are passing away, and weâ€™re not creating a new generation to help sustain and support theater.
â€śThis is a global problem, not just in L.A. or in Mammoth Lakes. We need to figure out a way to introduce our youth so they are longtime supporters throughout their lives.â€ťView more articles in: