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Eric Forsell, formerly with ASICS, was chosen by Mammoth Mountain Ski Area CEO Rusty Gregory to be MMSA’s new chief marketing director after former marketing director, Howard Pickett, recently resigned the post.
According to a Tuesday news release from MMSA, Forsell will “drive all aspects of marketing for the resort including strategy, brand, product development, pricing, distribution and advertising.
“Forsell comes to Mammoth directly from ASICS America, where he oversaw ASICS’ marketing efforts in the United States, Canada and South America,” the news release stated.