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Merchants, hoteliers, restaurants and the Mammoth Mountain Ski Area all scrambled this week in the face of a steep dive in visitor occupancy.
In its weekly occupancy projection, Mammoth Tourism said the town is expected to fill to just 38 percent this weekend and 21 percent for the midweek.
Last year at this time, with an overabundance of snow and Mammoth the talk of the ski world, the town filled to 65 percent on the weekend and 35 percent in the midweek.
Many hotels and condo complexes are offering deep discounts, particularly at midweek.
At the ski area, MMSA came out with a new promotionâ€”a $299 â€śSnow Guaranteeâ€ť pass thatâ€™s good every day of the week through February 10.
The pass is backed with a â€śsnow guaranteeâ€ťâ€”that is, for every day that Mammoth Mountain does not cumulatively receive 24 inches of snow as of last Wednesday, Jan. 4, the resort will extend the pass one day.
For example, if thereâ€™s no new snow for a week, the pass will be valid through Feb. 17, ensuring the discount into the Presidentâ€™s Day holiday.