News

RAW: Erik Forsell, ASICS America, tapped as new chief marketing officer for MMSA

May 28, 2013

Erik Forsell was named Chief Marketing Officer (CMO) of Mammoth Mountain Ski Area this week by Rusty Gregory, the company's chairman and CEO.

In his new position, Forsell will drive all aspects of marketing for the resort including strategy, brand, product development, pricing, distribution and advertising.

“I look forward to the vision and keen perspective I know he will bring to the Marketing team and to the senior leadership of the company,” said Gregory. “We look forward to Erik increasing market demand and materially growing winter and summer visitation to Mammoth.”

Lahontan cutthroat trout recovery tonight's Green Church talk

May 28, 2013

Bringing back one of California's iconic native trout—under much pressure, controversy, and change—is the subject of the Tuesday, May 28, Sierra Nevada Aquatic Research Laboratory (SNARL) "Green Church lecture."

WHAT: "Lahonton Cutthroat Trout Recovery in the Face of Climate Change" by Dawne Becker Emery, Environmental Scientist, Calif. Dept. of Fish and Wildlife
WHEN: 7 p.m.
WHERE: Green Church, corner of Benton Crossing Road and U.S. 395

Free and open to the public. Seating is limited
For more information contact: Leslie Dawson, ldawson@msi.ucsb.edu
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Bridgeport visitor center supported

May 28, 2013

After years of wrangling over location and scope, players draft first plan

Bridgeport may get a brand new high-tech, multi-use, multi-agency visitor center sometime in the next few years after years of arguments and disagreements finally gave way to a new spirit of cooperation.

Even better, according to a report by the organizers and proposed anchor tenants, there is a clear consensus that the new facility will be as much a cultural center as an interpretive center; a place for music, art and even an artist in residence.

Lahontan cutthroat trout recovery tonight's Green Church talk

May 28, 2013

Bringing back one of California's iconic native trout—under much pressure, controversy, and change—is the subject of tonight's (Tuesday, May 28) Sierra Nevada Aquatic Research Laboratory (SNARL) "Green Church lecture:"

WHAT: "Lahonton Cutthroat Trout Recovery in the Face of Climate Change" by Dawne Becker Emery, Environmental Scientist, Calif. Dept. of Fish and Wildlife
WHEN: 7 p.m.
WHERE: Green Church, corner of Benton Crossing Road and U.S. 395

Free and open to the public. Seating is limited
For more information contact: Leslie Dawson, ldawson@msi.ucsb.edu
--

Town Council moves TBID

May 24, 2013

Deadlines placed for June, July

Mammoth’s town council last week set July 3 as a deadline for businesses wishing to protest the creation of a revenue-generating Tourism Business Improvement District (TBID).

The July date would be the end of a 45-day period that is required under California state law.

The TBID, which asks businesses to pony up a percentage of sales for a five-year period, has been prodded along by Mammoth Lakes Tourism Executive Director John Urdi.

What’s open, what’s not

May 23, 2013

Most attractions open for Memorial Day


The Inyo National Forest plans to open several popular high-country destinations for the Memorial Day Weekend due to the unusually dry winter and spring this year.

Normally, the Ancient Bristlecone Pine Forest, Reds Meadow, and the upper Mammoth Lakes Basin areas are covered in snow until June.

This year, they will all be opening for the weekend.

California Senate passes ski safety legislation

May 23, 2013

Would require resorts to report on plans

In a vote along party lines, the California State Senate on Monday, May 13, passed a bill requiring all ski resorts in the state to prepare and make public their safety plans.

The legislation, introduced by State Sen. Bill Monning (D-Carmel), passed on its third reading, 24-8, with six senators abstaining.

It would require every ski resort in the state to prepare an annual safety plan and, upon request, make the safety plan available to the public the same day the request is received.

Mono County hires new chief administrator

May 23, 2013

Jim Leddy, Sonoma County deputy administrator, takes over June 4

Mono County hired a new County Administrative Officer (CAO), according to the Mono County Board of Supervisors.

The board announced Tuesday, May 21, it selected Jim Leddy, the current Deputy County Administrator/Community and Government Affairs Manager for Sonoma County, to be the new CAO for Mono County.

Overdue hiker found in Reds Meadow after spending cold night, trying to reach Bishop

May 21, 2013

A 63-year-old overdue hiker, a Merced man missing since May 18, was found in the Reds Meadow area Sunday, May 19, after spending the night in the valley and getting lost while trying to reach Bishop.

On Saturday, May 18, at approximately 8 p.m., Mono County Sheriff’s Dispatch received a call regarding an overdue hiker in the Horseshoe Lake area, according to a sheriff's department news release.

"A 63-year-old hiker from Merced was reported overdue by his son when he didn’t return after a 3-4 hour hike," the news release states.